Redesigning a website can be a major decision as well as a large task. Many people would like to redesign their websites, but are turned-off by the numerous variables involved with successfully overhauling a site. Search engine rankings, Web 2.0 interaction, up-to-date code, and freshly updated content are several factors to be considered when planning a website redesign. Here are several common traits of a website that may need redesigning.
Your Website is Static
Static websites have little to no content that is updated regularly. Content is vital to attract organic traffic to a site or page, and that content must be updated regularly to ensure consistent traffic. Search engines prefer providing search users with the best experience possible, thus the majority of static websites will be outranked by their regularly updated competitors’ sites. Websites that were created as static “brochure-style” sites should be redesigned to accommodate regular updates of fresh, relevant content.
Decreased Visitor Traffic/Low Rankings
Search engine algorithms change constantly, as the companies are constantly redefining the way websites are ranked in the search results. Websites that have coding problems or slow loading pages could lose their rankings and subsequently lose significant traffic. If your website traffic is diminishing or hasn’t increased beyond most of your reasonable efforts, redesigning your site may help increase your rankings and traffic.
Mobile marketing has exploded over the past several years. If your website hasn’t been formatted to accommodate mobile technologies, you could be literally losing out on tons of traffic. Mobile devices, including cell phones, tablets and other devices, are widely used in place of a computer to browse the Internet. Websites that have been optimized for desktop computers may be hard to view or difficult to navigate using mobile technology. Redesigning your website to include a custom theme for mobile devices is becoming a necessity.
Websites that aren’t equipped with interactive tools such as RSS feeds, Twitter integration, Facebook integration, Digg, and similar 2.0 applications and platforms are at a terrible disadvantage. Having Web 2.0 tools in place allows other individuals to promote your website without you necessarily doing anything. As the Internet grows “smarter” socially, people are accustomed to clicking a link on a website to share something of interest with their friends. Not having that capability on your website will cause most people to skip the hassle, and visit a website that does have the features that they need. A website without Web 2.0 features integrated within its pages should be overhauled quicklyThe benefits gained in a well planned and professional site redesign will definitely outweigh any of the risks involved. Choosing an experienced, skilled designer for the task will ensure that your website is more successful than ever before.Contact-Us